Combination of qualitative and quantitative research

Assignment Help Business Management

Reference no: EM133672110

Question

You are the marketing manager for a fitness center with two locations in a small city. The owners would like to expand into a neighboring area, but want to perform some marketing research beforehand to better understand customers in that current market. You create an online survey covering everything you want to know, which ends up being 20 screens long and takes about 30 minutes to complete. Unfortunately, you are overwhelmed by the information you gather and are unsure how to proceed. What mistake did you make? Group of answer choices Your opportunity was not well defined at the beginning of your marketing research process, which meant you collected data that did not meet your needs. You designed the survey to ask for information you wanted, but did not necessarily need for the decision at hand. Customer fatigue may make your information suspect. You performed quantitative research when qualitative research would have garnered better results. You performed qualitative research when a combination of qualitative and quantitative research would have garnered the information needed.

Reference no: EM133672110

Questions Cloud

Is arbitration formal or informal process : Is arbitration formal or informal process? Arbitration can be formal dispute process. Arbitration is informal process during collective bargaining negotiations

Order to change the style from informal to formal : What correction should you make to the following sentence in order to change the style from informal to formal?

Analysis is process of interpreting the extracted data : Analysis is the process of interpreting the extracted data to determine their significance to the case.

What is feasibility study : What is a feasibility study? What are the three types of internal selling? How can a food service operation gather guest profile information?

Combination of qualitative and quantitative research : You performed qualitative research when a combination of qualitative and quantitative research would have garnered the information needed.

Wifi devices currently connected to the network : Kaleb is looking at the list of WiFi devices currently connected to the network.

Discuss the two kinds of outlining : Discuss the two kinds of outlining? Pay attention to the sequence in a formal outline:

How organizations can leverage the principles : Do you have any insight into how organizations can leverage the principles identified by HBW, McKinsey and Company, SHRM, and Google to enhance

Stirred controversy in texas and across the nation : Summarize and improve it " The Texas Heartbeat Act is a proposal that has stirred controversy in Texas and across the nation.

User Account

All Pages