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Combat the provenance paradox in european market

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Reference no: EM132671160

Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories - watches, jewellery, sunglasses and prescription eyewear. Titan Watches : The four main watch brands include Titan for the mid-premium segment, Fastrack focused on the youth and trendy fashion space, Sonata for the mass market and Xylys for the premium market.

It has finally wound up its European operations after suffering losses of Rs 110 crore in the continent during the last decade. It had to compete with European popular watch companies like Bremont, A. Lange & Söhne, or Omega.

Devise a strategy for Titan Watches to combat the Provenance paradox in European Market?

Reference no: EM132671160

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