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1. Targeting minorities is exploitative versus targeting minorities is a sound business practice. 2. In developing marketing programs and strategies should company develop based on age of consumers or generation type of consumers? 3. Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.4. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles to AIU? What advice would you offer in order that AIU become a better service marketer? 5. Price should reflect the value that consumers are willing to pay versus prices should primarily just reflect the cost involved in making a product or service. 6. Will brand name products loose market share to private labels and generic products and ultimately loose its importance in the market place?7. Is promotion a cost or a benefit to an organization? 8. TV advertising has faded in importance versus TV advertising is still the most powerful advertising medium.
Explain four approaches a company can use to expand internationally and discuss the pros and cons of each of the four methods in effecting technology transfer
Imagine you have been hired as a consultant to the VP of marketing for Old Navy, a subsidiary of Gap Inc. The VP wants to get an objective opinion from someone outside the company who is familiar with current marketing basics.
weekly tasks or assignments individual or group projects will be due by monday and late submissions will be assigned a
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Describe the four elements of the marketing mix which are product and place and price and promotion
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