College students brand preferences for athletic apparel

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Reference no: EM132270808

What primary data collection methods would you propose for the following research projects? Briefly support your choices.

Sporting goods retailer wants to determine college students' brand preferences for athletic apparel, jogging shoes, and exercise equipment.

A manufacturer of shipping boxes wants to know who makes the buying decisions for his product among present and prospective users.

A restaurant chain wants to determine customer preferences for the physical layout and atmosphere in casual dining experiences.

Reference no: EM132270808

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College students brand preferences for athletic apparel : Sporting goods retailer wants to determine college students' brand preferences for athletic apparel, jogging shoes, and exercise equipment.

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