Collecting customer information

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Reference no: EM132306296

1. A toothpaste company began collecting customer information and discovered that its ideal customer was female, 41 years old, had a high school degree, worked as a teacher, enjoyed eating out and the latest popular books, lived in a suburb, worked in a small-sized company, has two children, and liked stay at home with her family on the weekends. This company just created what is known as a: buyer persona customer management system market segmentation

2. How to create an importance-performance matrix in SPSS?

Reference no: EM132306296

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