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Discussion
Select an organization that you are familiar with and collect available examples of their marketing activities. Using the various marketing strategies and techniques you have learned, analyze how the marketing activity examples you found align with the organization's mission. You are expected to define and properly use marketing industry terminology as part of your analysis.
Why do you think that brand need to change its logo? Is this change evolution or revolution from the company wise?
Define the problem in the scenario that you have chosen. Analyze the problem in the scenario. Generate options for solving the problem in the scenario. Evaluate the options for solving the problem. Decide on the best option for solving the problem. E..
A brief (1-2 pages) description of the product and the advertising campaign under analysis, including the types of mass media used Media effects research and sociopsychological theories that are applicable to the campaign.
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
What is mainstream American culture? What are some important values in mainstream America?
Compare and contrast different pricing methods to choose a pricing strategy
Discuss any insights you developed about the importance of the consistency of integrated brand communications.Does your use of social media shape
Background and Objectives of the new marketing strategy. Key marketing metrics that need to be measured and a rationale for why these metrics are important. Establish objectives (numerical goals) for each of the key marketing metrics you have identi..
write a 700-8001middot describe the principles of verbal and nonverbal communication.2middot explain which three
Your Target Market section should do the following: Describe your rationale for selecting the target market(s) that you did. State why these markets attractive to you, as a marketer
You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the..
List and explain the steps marketers undergo to develop new products.- What is a test market? What are some pros and cons of test markets?
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