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Collaborative Marketing Plan
Question 1. A thread that summarizes your group's commitment to the project. This must include key criteria such as group expectations for participation by group members as well as a schedule related to member participation. Note that the group project includes individual posts, review and critique of member posts, and, finally, a group consolidation of information for each module/week.
Question 2. Before proceeding with the marketing plan, obtain approval from the course instructor for your new product, provide a short description of the product you have in mind, and the company that you would like to build your marketing plan around. submitted-pending approval
Identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
MKT 646 : Write a paper of at least 900 words using the company and product and/or service identified and approved. Your paper should include the following topics, which correspond to the Marketing Plan Outline and Assignment Rubric. You do not ne..
What are your company's strengths? What are your company's weaknesses? What are your company's opportunities? What are your company's threats?
Conduct a literature and an Internet search on the topics of the Challenger disaster and groupthink.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Can a person succeed without any soft skill strengths?Do we want to be around people with poor soft skills?
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
Analyze your current or past organization to determine whether it is a centralized or decentralized structure.
Reflect upon the questionnaire results. Describe your success with communicating.How will you work to increase your communication ability?
Discuss about the Managerial issues of a networked organization .
How might the convergence of the real world with social media, Smartphones, and Exotic Apps create opportunities in the future of marketing?
what is the price equation?compare skimming pricing, prestige pricing, and above-market pricing.
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