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COIT20249 - Professional Skills in Information Communication Technology Assignment - Central Queensland University, Australia

Objectives - This assignment is designed to stimulate critical thinking outside of the classroom by requiring students to write a formal academic report.

Assessment Task - Write a report on given case study by reading several references.

This assessment has two parts. For Part A, students are required to write an academic report as per the format outlined in chapter 5 of the textbook.

You have been engaged by SkyMall to write a report that will be submitted to the CIO for deliberation.

Your report should address the following:

1. Explain the definition of big data (as a technology); and

2. Investigate how big data applications can be adopted in SkyMall. Your report should propose big data applications that address any three of the four responsibilities of SkyMall; it should also address the ways that big data can be used by SkyMall to compete with other online retail platforms that specialise in particular regions or countries;

3. Discuss the ethical issues, if any at all, in the two solutions proposed above. Your discussion should apply either of the following two ethical positions: consequences-of-actions position or virtues position;

4. Discuss privacy, and social issues of the potential big data applications for SkyMall;

5. Make three recommendations as to how SkyMall can leverage big data in their business.

You have to complete this investigation and write a report for the CIO in the next four weeks. Since this is an initial investigation, the report should not contain in-depth technical details.

Attachment:- Professional Skills in Information Communication Technology Assignment File.rar