Reference no: EM131965046

You should hand in one copy of your assignment comprised of group and individual tutorial work and individual formal report by the time and date above tothe appropriate 'hand-in location' at Gulf College. Fill in the front cover (staple together with your assignment). This must be date stamped. MAKE SURE that you fill in all the relevant details on this form (these are given above!). One copy of the front sheet, date stamped, will be returned to you by the Office. This is your receipt, keep it. You can submit work by post, but you must send it recorded delivery. It must be postmarked two days before the deadline date and a copy must be kept by you in case it is lost in the post. Faxed assignments will not be accepted.

Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if a mitigating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 10 working days late only. If the mitigating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded.

The font type must be either Anal or Times New Roman with a font size 12 and with 1.5 line spacing. It should be a Microsoft Word Document based on required format.

Part 1. Analogical Measurement: Coherent and Relevant Aspects of Strategy.

Section A:

Instruction: Do you agree or disagree with the following statements? Why Yes or why No? Defend your answer in two lines.

1. A strategic capability to become a competitive advantage, it has to be unique.

2. Threat of new entrants is high when product differentiation is low.

3. It is important to distinguish between objectives and strategy.

4. The most important corporate objective is to maximise profit.

5. "Positioning" is how a firm fights competition.

Section B:

Consider yourself as a consultant of the following types of organisation, you are asked to develop and recommend a tagline that would create a space in the minds of the target clients the business organisation is in? Answers can be benchmark from the example shown below.

Examples:
a. Sarah del Serrano, the beauty expert, said "I don't sell cosmetics, I sell hope",
b. A marketing manager of an insurance company said, we sell "Peace of Mind".
1. A five-star hotel
2. A travel agent
3. A restaurant (specialising organic and healthy food)
4. A hypermarket
5. A house-builder