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Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability.
1. How does each of these characteristics potentially impact the development and execution of marketing plans?
2. What might a manager do to mitigate any negative consequences of each characteristic on the delivery of his or her firm's services?
3. Come up with an example of a service encounter you have had as a customer as [either B2C or B2B] in which each of these characteristics came into plan into how the service was delivered.
Write a paper describing what office automation and group collaboration software is used in your organization and include an analysis of the advantages and disadvantages of each software application used.
Olivier Blanchard has referred to a "natural rate of unemployment," a "structural rate of unemployment," a "natural level of output," and a "level of potential
Additionally, Varga will be able to reduce labor costs in its accounting department by $250,000. Varga can earn 8 percent (pretax) on its investments. Show computations which would indicate whether or not Varga should accept Second City Bank's prop..
You have discovered that when the required rate of return on a bond you own fell by 0.5 percent from 8.3 percent to 7.8 percent, the fair present value rose from $955 to $975. What is the duration of this bond? Assume annual payments.
Smith Construction is building a warehouse for Raymond. The construction firm routinely leaves certain construction equipment at the building site overnight and on weekends. Late one night, Fred, age 10, began playing on some of Smith's construction ..
A small computer retailer makes every exertion to satisfy customer needs both before and after the sale. But this retailer regards social problems such as environmentalism as well as economic development as being beyond the scope of his business
Assuming that a representative economy is at the long-run equilibrium, suppose the economyexperiences improved consumer confidence that increases the economy wide growth of investment. (i) Use the basic aggregate demand and aggregate supply model..
Identify at least three objectives for improving the organization's learning and growth, and show how they relate to the mission, vision, and strategy of the organization.
who needs information on the growth of an organisation
compare and contrast in terms of cultural dimensions
Show the concepts of setting, character, and plot of a story or article - What are the different ways a story's plot affects the reader's comprehension?
methods of researchwhat are the challenges of conducting mixed methods research?what are some of the issues associated
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