Cognizant of the unique characteristics of services

Assignment Help Business Management
Reference no: EM131805322

Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability.

1. How does each of these characteristics potentially impact the development and execution of marketing plans?

2. What might a manager do to mitigate any negative consequences of each characteristic on the delivery of his or her firm's services?

3. Come up with an example of a service encounter you have had as a customer as [either B2C or B2B] in which each of these characteristics came into plan into how the service was delivered.

Reference no: EM131805322

Questions Cloud

Find the expected number of defective chips produced : What is the name of the probability distribution of the number of defective chips produced tomorrow?Find the expected number of defective chips produced.
What is the net present value of the asset : The company's tax rate is 30% and it's discount rate is 15%. What is the net present value of the asset
Calculating the mean and standard deviation : Choose a binomial random quantity that you might deal with in your current or future work as an executive. Estimate (ie, guess) the value of n and p.
Identify n and p for this binomial random variable : A union strike vote is scheduled tomorrow, and it looks close. Assume that the number of votes to strike follows a binomial distribution.
Cognizant of the unique characteristics of services : Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability
Discuss what is northern glass change in profits : What is NorthernGlass change in profits if the order is accepted
Find the probability that your observed sample percentage : Find the probability that your observed sample percentage is overoptimistic, where this is defined as the observed percentage exceeding 22.5%.
Minin case on mastercraft boat : Mastercraft Boat manufactured boats and often used instrument panels and electrical systems assembled or manufactured by Ace Industries.
Institute an english-only rule in the workplace : Does Title VII consider verbal harassment in the workplace concerning national origin enough to be an actionable suit in a court complaint?

Reviews

Write a Review

Business Management Questions & Answers

  Office automation and group collaboration

Write a paper describing what office automation and group collaboration software is used in your organization and include an analysis of the advantages and disadvantages of each software application used.

  Natural rate of unemployment

Olivier Blanchard has referred to a "natural rate of unemployment," a "structural rate of unemployment," a "natural level of output," and a "level of potential

  Second city bank proposal

Additionally, Varga will be able to reduce labor costs in its accounting department by $250,000. Varga can earn 8 percent (pretax) on its investments. Show computations which would indicate whether or not Varga should accept Second City Bank's prop..

  Required rate of return on a bond

You have discovered that when the required rate of return on a bond you own fell by 0.5 percent from 8.3 percent to 7.8 percent, the fair present value rose from $955 to $975. What is the duration of this bond? Assume annual payments.

  Smith construction is building a warehouse for raymond

Smith Construction is building a warehouse for Raymond. The construction firm routinely leaves certain construction equipment at the building site overnight and on weekends. Late one night, Fred, age 10, began playing on some of Smith's construction ..

  Social responsibility as the domain of big business

A small computer retailer makes every exertion to satisfy customer needs both before and after the sale. But this retailer regards social problems such as environmentalism as well as economic development as being beyond the scope of his business

  Aggregate demand and aggregate supply model

Assuming that a representative economy is at the long-run equilibrium, suppose the economyexperiences improved consumer confidence that increases the economy wide growth of investment. (i) Use the basic aggregate demand and aggregate supply model..

  Improving the organizations learning and growth

Identify at least three objectives for improving the organization's learning and growth, and show how they relate to the mission, vision, and strategy of the organization.

  Who needs information on the growth of an organisation

who needs information on the growth of an organisation

  Compare and contrast in terms of cultural dimensions

compare and contrast in terms of cultural dimensions

  Different ways storys plot affects reader''s comprehension

Show the concepts of setting, character, and plot of a story or article - What are the different ways a story's plot affects the reader's comprehension?

  Methods of researchwhat are the challenges of conducting

methods of researchwhat are the challenges of conducting mixed methods research?what are some of the issues associated

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd