Cognitive framework we develop through experience is called

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Reference no: EM132238733

1. A cognitive framework we develop through experience is called ________.

a. scripting

b. schema

c. beliefs

d. meaning

2. ________ refers to a consumer's subjective evaluation of his or her physical self.

a. Looking-glass self

b. Actual self

c. Ideal self

d. Body image

3. A(n) ________ is a sign that relates to a product by either conventional or agreed-on associations.

a. icon

b. index

c. symbol

d. schema

4. ________ refers to the extent to which processing activity is devoted to a particular stimulus.

a. Subliminal perception

b. Sensory marketing

c. An embed

d. Attention

Reference no: EM132238733

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