Cognitive dissonance theory and self-justification effect

Reference no: EM133634606

Questions

1. Who was Carl Jung and who influenced his work?

2. How did Festinger and Carlsmith's (1959) study shed light on both Cognitive Dissonance Theory and the self-justification effect?

3. How are the central route and the peripheral route of the Elaboration Likelihood Model similar and different

4. What are the two deciding factors of which route to persuasion will work with a particular individual?

5. What does the success of the central route hinge on? What does the success of the peripheral route hinge on?

Reference no: EM133634606

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