Reference no: EM132902757

Shot O'Clock

Coffee and Liquor

Business Concept

Value Proposition, and Location

Shot O' Clock Coffee is a late-night coffee shop located in the Redmond Town Center that specializes in selling alcoholic-based coffee, alongside regular coffee, to our target audience of young adults. Furthermore, the coffee shop setting offers a conducive space for studying, working, and/or socializing.

Market Size and Market Shares

This slide will summarize the market size and competitive market shares of your Geo Zone as follows:

Market Sizing and Competitive Market Shares

This estimates the size of your market (again, within three miles of your Geo Zone center point) and will help with market segmentation and targeting in subsequent slides

Please provide an estimated market size for all coffee shops (including Kiosks found on Google) in your Geo Zone for 2021 in terms of coffee customers and sales per day, and then extrapolate to forecast the total annual market in 2022

Assume here that COVID will no longer be present but it might still have an impact on where people consume coffee

This Market Sizing step is quite easy by using a bottom-up approach. Some of this information will be collected through the Week 3 and 4 Team Assignment.

1. How many coffee businesses are there in your 3-mile Geo-Zone radius?

2. How many customers do you estimate that each shop in this zone serves per day?

3. What are the average sales per customer-visit, per day, on coffee drinks only? (Note: don't include food or non-coffee drinks)

4. What is the resulting size of the market in terms of customer store-visits per year and revenue per year in the Geo Zone?

5. What is the resulting current market share of each competitor?

Attachment:- Coffee and Liquor.rar