Coca-cola could continue to sustain competitive advantage

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One of the best examples of a company with a sustainable competitive advantage is The Coca-Cola Company. For this activity, analyze Coca-Cola’s competitive advantage. The Coca-Cola Company was incorporated in 1892 and has become one of the world’s most recognized brands. Almost 120 years later, Coca-Cola is still going strong and is one of the most sought-after stocks on the New York Stock Exchange. Coca-Cola’s competitive advantage has proven its sustainability over the last hundred years. For this activity, respond to the following prompts to complete this case study. Explain how Coca-Cola secures a competitive advantage. Using material from this module, what strategies did Coca-Cola implement? Did any of Coca-Cola's strategies include Porter's cost leadership, differentiation, or focus strategies? Explain how Coca-Cola could continue to sustain a competitive advantage in this market.

Reference no: EM132301459

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