Clutter and capture the imagination of consumers

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Reference no: EM132224600

Advertising, in an attempt to break through clutter and capture the imagination of consumers, may at times be seen as stretching the truth. Indeed, public relations – essentially, advertising without paid media – has developed something of a reputation for “spinning” the truth to create the most favorable story possible for the client. Advertisers in particular are vulnerable to crossing an ethical border with ad concepts or claims. Advertising agencies attempt to police themselves and their clients when it comes to truthfulness. However, almost all consumers can think of one or more advertisements that could qualify for a “Hall of Shame” award. 1. In your first post, describe in detail an advertisement that you believe should be nominated for the Advertising Hall of Shame, and explain why you chose that ad. Feel free to include a link to a video of a TV ad, an MP-3 file of a radio ad, or a scan of a print ad.

Reference no: EM132224600

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