Clifton leisure center want to attract more customers

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Reference no: EM131735369

Managers at Clifton leisure center want to attract more customers. They have improved the gym facilities with updated equipment. They have also hired a new fitness training instructor. One of the managers argues that, before starting their marketing campaign, they should collect some information about their target customers, including age range and occupation.

1. How important is it for them to classify the center’s users?

2. Explain why these sorts of data are helpful.

Reference no: EM131735369

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