Clients and customers are homogeneous

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1. Josh needs a “brand” that would be intriguing in the local culture of Iceland. Should the Park be named Jolly Jumpers trampoline park? Using the class material and research suggest a brand for Josh. Explain what challenges and considerations about branding abroad factored into the decision and which factors are not as important and why.

2. What should a company do if their clients and customers are homogeneous (all from the same culture or background) and not diverse? Would a diverse work force work against them if they were interfacing with a non diverse client group?

Reference no: EM132178282

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