Client who has really large website

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Reference no: EM132300736

What is more important: form or function? Case in point: you have a client who has a really large website (500+ pages) that has been around for a long time and is ranked highly in the SERPs in its category. The structure of the website is really poor (lack of directory structure, file names, deprecated HTML, no CSS). Visually the site is OK-not great but not horrendous. The client does not want to change the back end of the site for fear it will affect rankings: only the visual portion of the site can be changed. What would you tell this client? Position your answer with reasons that support SEO.

Reference no: EM132300736

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