Reference no: EM133173104
Client Communication Strategy for client engagement program
Introduction : As the business manager of Bounce Fitness, you are always looking for new ways to keep clients motivated and engaged. Clients give several reasons for not maintaining their exercise program. The number one reason is a lack of motivation.
After careful analysis of Bounce Fitness' current engagement practices and industry insights, you believe a formal client engagement program will improve motivation resulting in significant increases to client retention, program completion and revenue streams.
To achieve a positive engagement from clients, you will need to develop a client communication strategy for the engagement program. You will need to research, plan, implement and collect feedback on the communication strategy.
Bounce Goals and Purpose:
Bounce Fitness needs to build better relationships between personal trainers and their clients through a client engagement program.
Bounce Fitness offer members the use of a 'Workout App' but it is under utilised. For the client engagement program to be successful, personal trainers will be in regular contact with their clients through:
- text message reminders
- making calls to check client exercise and dietary progress
- updating workout plans via the Workout App
- posting inspirational content on social media
- monitoring social media engagement
Objectives: • to introduce a formal client engagement program to: o decrease dropout rate - (non-participation)
o increase client retention - (cancellation of membership) o increase training program completion
o improve personal trainer KPI performance
o increase profits
o Increase brand recognition
o Increase client engagement and loyalty
Information requirements: Analyse and record a minimum of five (5) internal and external information needs for the client engagement program - include staff and client information needs. Research the Bounce policies, procedures and legislative requirements for the client engagement program and describe how the policies, procedures and legislation are relevant Consider:
a.Legislative requirements - a minimum of two.
b.Workplace policies and procedures, including codes of conduct, organisational reputation, and culture for customer service- a minimum of three.
*****This is what we have to do*****
- Information Requirements
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Internal and external information needs
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Policies, Procedures & Legislation
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