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Shell's purpose is to power progress together by providing more and cleaner energy solutions. Shell's strategy is to strengthen the position as a leading energy company by providing oil, gas and low-carbon energy products and services as the world's energy system transforms. Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 87,000 employees in more than 70 countries. Shell launched Strategy Day 2021 on February 11, 2021with the slogan 'Shell accelerates drive for net-zero emissions with customer-first strategy'
Read and understand the given Shell Strategy Day - 2021 presentation transcripts, which will share with you some special insights into the many facets of the company then answer the questions below in relation to the given report.
Question
As to the statement given by the Chief Executive Officer, Ben Van Beurden "Shell's target is to be net-zero emission energy business by 2050". As to your opinion, analyse the steps taken by Shell strategically in order to achieve the aim both positively and negatively.
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