Classify the purchase of the marketing plan

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Reference no: EM132685560 , Length: Word count: 500

Imagine you are an executive for the Hard Rock Cafe. An executive from Planet Hollywood offers to sell to Hard Rock Cafe the Planet Hollywood confidential marketing plan for $25 million.The information in the Planet Hollywood marketing plan could be used to increase the sales next year of Hard Rock Cafe by 200 million dollars. Next year you would receive a 10 million dollar bonus.

Question 1: What is the ethical dilemma? What are the alternatives or courses of action you can take? What would you do?

Question 2: Classify the purchase of the marketing plan as one of the following:

Legal, but unethical
Legal, and ethical
Illegal, and unethical
Illegal, but ethical.

Reference no: EM132685560

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