Reference no: EM131040056
Write a six page paper in which you:
Develop the company's branding, pricing, and distribution strategy.
Provide the following marketing strategy information:
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company's intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy.
Discuss the marketing research tools that you used in your marketing strategy.
Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities.
Include a timetable for completion of each component of your strategy.
Develop a five (5) year expansion plan that includes future profitability and market share growth. Include necessary graphs to explain your plan.
Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
Choose two (2) performance standards, two (2) monitory methods, and two (2) financial controls that you would implement that differ from the standards that you had provided in Assignment 1. Justify your choices.
Assess the potential for your company's overall performance in relation to the marketing plan objectives.
Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
|
Major deterrent to bank runs
: What is presently the major deterrent to bank runs and panics in the United States? When and why was this reform established? How and why does it work?
|
|
Understanding of the biopsychosocial and spiritual models
: Discuss your understanding of the biopsychosocial and spiritual models of addiction addressed in the Reading & Study materials as well as how the models could be related. Give your views regarding the value of models in the study of addictions.
|
|
Effect of an exogenous decrease in the price
: What is the likely effect of an exogenous decrease in the price of oil on the Canadian economy? Explain how the Bank of Canada would respond to such shock.
|
|
How can it be viewed as a negative commentary
: List four adjectives that you think best describe the painting Twilight in the Wilderness by Edwin Church (click the Twilight in the Wilderness link above to view the painting). Why was nature a theme of great interest to romanticist artists (keep..
|
|
Classify the company major competitors
: Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor.
|
|
Identify the organisation and cv entrepreneurial intensity
: The company name is Google; Identify and justify the organisation's and CV's Entrepreneurial Intensity and Based on the analysis, clearly identify why this organisation is successful in its intrapreneurship/corporate venturing
|
|
Deciding factor in intervention by international community
: What should be the deciding factor in intervention by the international community when allegations of human rights abuses are made - humanitarianism or the extent to which action/inaction will result in a power vacuum ultimately filled by terror o..
|
|
Long-run behavior of the nominal exchange rate
: Suppose that a monetary model describes the long-run behavior of the nominal exchange rate well, but fails to describe the short-run behavior; specifically, in the short run large deviations from purchasing power parity are observed due to nominal..
|
|
When compared to union contract grievance procedures
: With current employment law, do you believe an open door policy is an adequate grievance procedure? What are the advantages and disadvantages when compared to union contract grievance procedures?
|