Classify and describe reasons for market segmentation

Assignment Help Marketing Management

Reference no: EM132600

Question

(a) The management appointed to launch the new ‘dhabas' in India have imperfect marketing knowledge. Explain, using five examples, how marketing can help Confidence Industries while launching its new ‘dhabas'.

(b) Confidence Industries already has some information about potential customers for the new ‘dhabas'.

(I) give details and discuss the difference between market segmentation, targeting and positioning process.

(II) Recognize the bases that Confidence Industries will use to segment the potential market for customers who will use the ‘Number 1 Plazas' and the ‘Revive Plazas'.

(III) Classify and describe four reasons for market segmentation.

Reference no: EM132600

Questions Cloud

Advantages of using the direct technique : Evaluate the relevant costs of the old machine and the new machine.

What is channel of distribution : What is channel of distribution.

What is personal selling : What is personal selling.

Evaluate the relevant costs of old machine and new machine : Evaluate the relevant costs of the old machine and the new machine.

Classify and describe reasons for market segmentation : Classify and describe reasons for market segmentation.

What was the total impact on jensen companys : What was the total impact on Jensen Company's 2013 income as a result of this fair value hedge of a firm commitment?

Classify the term national tourist organizations : Classify the term National Tourist Organizations

Costing systems and traditional overhead allocation systems : Show the main differences between ABC costing systems and traditional overhead allocation systems. Based on your knowledge and experience, which technique you prefer and why?

Business process and activity-based approach help : How does a business process and activity-based approach help to understand the difficulties facing the Recruitment department?

User Account

All Pages