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Assignment:
Answer the following questions with the knowledge of healthcare marketing about CHKD. Discuss the classifications of advertising: product vs institutional. Define how you classified your product/service Discuss the developing of your advertising campaign:
1) Define the target audience.
2) Determine the advertising objective by addressing each step in the hierarch of effects.
3) Determine the budget by discussing which methods that were chosen.
4) Develop the message, by discussing 4 different approaches that you would use.
5) Discuss your select of 4 medium of advertising and the vehicle for delivering the message.
6) Discuss inbound marketing as it pertains to your product/service.
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