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After September 11, 2001, U.S. consumers showed a desire to tone down their consumer activities. They ordered simpler foods in restaurants and spent more time at home.Therefore, a lot of mar- keting campaigns began emphasizing down-home themes. At some point after a disaster, it is time to get back to busi- ness. But, major catastrophic events are likely to leave permanent changes on consumers and employees in those areas. Suppose you are approached by the owner of several delicatessens and full-service wine stores in the Gulf Coast area. It is January 2006, and they want to get back to business. But they are uncertain about whether they should simply maintain the same positioning they had previous to Hurricane Katrina and Hurricane Rita.They would like to have a report from you within eighty days.
1. How could each classification of qualitative research be used here?
2. What qualitative research tool(s) would you recommend be used and why?
3. Where would you conduct any interviews and with whom would you conduct them?
4. ETHICS Are there ethical issues that you should be sensitive to in this process? Explain.
5. What issues would arise in conducting a focus group interview in this situation?
6. Prepare a focus group outline.
Be sure to address the note to a specific person and use an appropriate subject line.
The following equations represent the demand and supply for bird feeders.
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If tiny tots has a outstanding debt currently selling for 800 per bond. it matures in 20 years pays interest annually and has 14% coupon rate par is 1,000, what is the after tax cost of the debt?
How many Treasury bond futures contracts should be sold to hedge the bond?
Discuss the positives and negatives of corporate culture in the competitiveness of a firm. Relate how firms should deal with different corporate cultures.
The purpose of the collaborative activity is for the students to gain an understanding of SWOTT, and to prepare for the Week 3 SWOTT External and Internal Force
Deliberate some differences between organizational culture as well as organizational climate. Give at least one instance of some aspect of each in a place where you have worked or observed
What does effective global leadership achieve? What are the different roles that managers on international assignment often assume to enhance leadership effectiveness? Choose one country in South America and one country in Europe to describe some ..
What is the relationship between business operations and CSR at BP? Does the organization consider CSR as obligatory or do they seek opportunities for CSR?
Identify and describe the major ethical issues facing walmart and the likely stakeholders to be affected.
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