Circumstances give rise to distinct consumer segments

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The consumer purchasing behaviour of older Americans has more to do with their outlook on life than their age. The physical, social, and psychological changes people experience in later life shape their needs and wants. These events and circumstances give rise to distinct consumer segments with different ways of responding to marketing efforts.

Source: George Moschis, writing in the US magazine American Demographics.

1. In a essay form Describe in detail the consumer purchase decision-making process and explain with examples and refrences.

2. In a essay form Describe the psychological variables and social influences which are likely to affect the buying behaviour of older people with examples and refrences ?

P.S please the answer you guys gave is not in essay form or accurate please provide essay form and findings and please dont give back the same answer that is up already on the website that i submit earlier.

Reference no: EM132214399

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