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Cineplanet case study

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IDEO: Cineplanet Case study

1. In exploring Cineplanets customer base and their movie-going experience IDEO chose to implement an inductive approach to their research. Describe the inductive method versus the alternative and explain why IDEO chose this path?

Reference no: EM133175374

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Cineplanet case study : 1.In exploring Cineplanets customer base and their movie-going experience IDEO chose to implement an inductive approach to their research.
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