Choosing to move away from facebook targeted ads

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Reference no: EM132290711

1. For what reasons is P&G choosing to move away from Facebook's targeted ads?

2. Describe the type of calculations you would recommend that P&G and other advertisers to use to evaluate whether to use targeted ads or ads that reach a broad audience.

3. What criteria would you recommend that advertisers consider in determining whether to run targeted ads or ads with a broad reach?

Reference no: EM132290711

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