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Choosing the different execution styles

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Reference no: EM133180966

Please search the internet to find commercials (one advertisement in each category). Your selection should show how the advertising agency worked to find style, tone, words, and format for executing the message. (explain )

Please use the following guide in choosing the different execution styles:

  • Slice of life
    • Shows one or more people using the product in a normal setting
      • Lifestyle
        • Shows how a product fits with a lifestyle
      • Fantasy
        • Creates a wonder world around the product or its use
      • Mood or image
        • Builds a mood or image around the product, such as beauty, love, or serenity
        • No claim is made about the product except through suggestion
      • Musical
        • Shows one or more people or cartoon characters singing a song about the product
        • Certain cultures seem particularly receptive to the use of theme songs and sing-along melodies in advertisements
      • Personality
        • Symbol creates a character that represents the product
      • Technical expertise
        • Shows the company's expertise with the product
      • Scientific evidence
        • Presents survey or scientific evidence that the brand is better or better liked than one or more other brands
      • Testimonial evidence
        • Features a highly believable or likable source endorsing the product

Reference no: EM133180966

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