Choose two firms you know from different industries

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Conceptual Questions

1. Choose two firms you know from different industries. For each, briefly explain the corporate strategy, identify the order winners and the order qualifiers, and relate these to the process strategy of the firm. (No need to make explicit contrasts or comparisons across the two firms.) 

2. Identify some reasons why a firm might want to lead demand, i.e., make incremental capacity investments to stay mostly ahead of the current demand level. Similarly, identify some reasons why a firm might want to lag demand, i.e., let capacity fall behind the current demand level between incremental capacity investments.

3. The capacity of a process is determined by the capacity of the bottleneck step, but doubling the capacity of the bottleneck step may not double the capacity of the process. Explain why this is so.

4. Creating a production line by assigning a network of tasks to workstations is a powerful concept for operations management. What challenges can you imagine in practice with the implementation of this concept?

Attachment:- Corporate strategy- Southwest Airlines.rar

Reference no: EM132378658

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