Reference no: EM13747709 , Length: 800 Words
Question 1
Understanding the motivations of a firm's noncustomers is often just as important as understanding its customers. Look again at the reasons why an individual would not purchase a firm's products. How can a firm reach out to noncustomers and successfully convert them to customers?
Question 2:
Choose a specific product that you use on a daily basis (such as food items, toiletries, or your car) and apply the 5W model in Exhibit 4.4 to yourself:
a. Who are you (demographics, psychographics, etc.)?
b. What do you do with the product (consumption, storage, disposal, etc.)?
c. Where do you purchase the product? Why?
d. When do you purchase the product? Why?
e. Why and how do you select the product?
f. Why do you not purchase competing products?
Question 3:
Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products).
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Payroll taxes and the medicare contribution tax
: For the current year, Maple Corporation, a C corporation, reports taxable income of $265,000 before paying salary to its sole shareholder, Diane. Diane’s marginal tax rate on ordinary income is 35 percent and 15 percent on dividend income.
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Determine companys predetermined overhead application rate
: Athena Corporation uses a job-cost system and applies manufacturing overhead to products on the basis of machine hours. The company's accountant estimated that overhead and machine hours would total $800,000 and 50,000, respectively, for 20x1. Determ..
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What is the amount of fixed costs
: For 2014, Hyper Company sold 80,000 units at a selling price of $20 per unit. Variable cost per unit was $12, and net income for the year was $40,000. What is the amount of fixed costs? Please show work.
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What is the breakeven point in units
: A product has a contribution margin ratio of 50% and selling price of $12 per unit. Fixed costs are $15,000. Assuming the company increases the selling price to $16 and doubles fixed costs, what is the breakeven point in units? Please show me the wor..
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Choose two companies from the same industry
: Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products).
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Bonds with interest payable semiannually
: Alabama Alarm Co. issued $4,000,000 of 7 year, 12% bonds with interest payable semiannually at an effective interest rate of 10%. Use the tables in Appendix A to determine the present value of the bonds payable. Round to the nearest dollar.
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Determine the present value of the bonds payable
: Wisconsin Warning Co. issued $5,000,000 of five-year, 8 % bonds with interest payable semi-annually at an effective interest rate of 11 %. Use the tables in Appendix A to determine the present value of the bonds payable. Round to the nearest dollar.
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Calculate the total dividends and the per-share dividends
: Prairie Fire Snowmobile Corp. manufactures and sells snowmobiles in Wisconsin, Minnesota and the Dakotas. A publicly owned corporation, the company’s outstanding stock consisted of 5,000 shares of 10%, $20 par cumulative Preferred Stock and 10,000 sh..
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Devise a plan to investigate the validity of patients claim
: Write a six page paper in which you: Devise a plan to investigate the validity of patients’ claims of denial of services.
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