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Choose to develop only non-transactional web sites

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Reference no: EM132232014

a. What types of companies are more likely to become multichannel retailers compared to those that choose to develop only non-transactional web sites?

Apparel companies

Small retailers

Large retailers

Electronics companies

b. Which are the most compelling reasons why retailers have adopted multichannel retailing?

Customer service and profitability factors

Customer convenience and reach factors

Growth and risk factors

Global expansion

c. What is the difference between Internet usage rate and penetration rate?

Usage rate is always higher than penetration rate.

Penetration rate measures the number of Internet shoppers worldwide; usage rate measures only those who log on.

Usage rate describes the number of Internet users; penetration rate measures the percentage of the population that purchases goods online.

Penetration rate and usage rate are essentially the same.

d. Which is the market segment benefiting more from purchases by high-spending travelers?

Luxury

Electronics

Food

Automotive

e. Which is not an example of soft line goods?

Sundress

Chino Pants

Cell Phones

Work Boots

Reference no: EM132232014

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