Choose specific product or product category

Assignment Help Operation Management

Reference no: EM132223006

Company: Seattle Seahawks

1) Choose a specific product or product category that you company offers to customers. How would you segment this market? Use at least three key relevant segmentation dimensions. Choose one of these segments as the target market.

2) Now, list at least three competitors.

3) How is your product perceived by the chosen target market? To answer this question, consider what you know about positioning (and brand personality). Develop a perceptual map to illustrate.

Reference no: EM132223006

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