Choose brand and make brand obituary

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Reference no: EM132224810

Choose a brand and make a Brand Obituary following these questions.

What will people remember about the company? What top three things will come to mind when consumers think about the brand?

Which customers would be deeply affected by the brand’s demise? Will it be a major loss? Will they really care?

What will people say about the company’s achievements? What has the firm achieved? Is the company a leader that others have tried to emulate/copy?

What challenges did the company overcome? Is their position hard-won and earned?

What impact did the brand have on society?

Please note that this is a creative, hypothetical exercise that can be humorous or serious, but should include vital information such as brand history and market position (including competitors).

Reference no: EM132224810

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