Choose an existing mature product brand

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Reference no: EM132129898

Your task is to choose an existing mature product brand, and explain how you would make changes to any of the marketing mix components (product, price, promotion, and placement) to improve its sales position.

At a minimum, you should respond to the following:

1. Identify the brand name that you have chosen.

2. Specifically identify a minimum of three strategies/changes that you would employ in order to improve the sales of your chosen brand and why. You have at your disposal the entire marketing mix, which comprises the components of product, price, promotion, and placement, i.e. the four Ps.

400-500 word analysis

Reference no: EM132129898

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