Choose a tangible product or an intangible service

Assignment Help Marketing Research

Reference no: EM131647825

Our products it's about (self-scan Grocery Cart) more info, we create a cart that needs to add a small machine on it. to use a scan when you are shopping at supermarkets as Walmart, Target, Costco.

That machine can be scan any staff on that supermarkets and at the same time have a button to help you when you need help for more info about any products or can someone come to you in that supermarket to help you. also, that machine has an application to pay you staff that will let you finish that shopping in the supermarkets and you don't need to wait in the cashier.

PROJECT

You must be confident and believe in your product or service in order for it to be successful. So, choose your product or service wisely.

1. Choose a tangible product or an intangible service (an original idea)

2. Provide a prototype or sample of your product or service

3. Create a marketing plan for your product or service

4. Develop a presentation to market your product/ service to the class

5. Develop a commercial and or radio advertisement

6. Present your product/ service to the class in 15-20 minutes

A marketing plan should include but not be limited to all aspects of this course from advertising, finance, SWOT analysis, budgeting, market research, pricing, target markets, staffing as well as a forecast of sales for the 1st and 5th year.

You are required to come up with a commercial or radio advertisement for your product or service. This works best if the commercials or radio ads are posted to you tube.

You will need to collect data for your product, create flyers, and advertisements. Your group is also responsible for bringing in a prototype or sample of what you are marketing. This is a key ingredient to this project. Be creative.

The concept must be sold to the class within 15-20 minutes. Everyone must attend the presentations, failure to do so will result in a deduction in your class participation points for the year. Have fun with this project, it may seem like a lot of work, however you will learn a lot from this experience.

In the first meeting with your group you will need to select a captain or a leader that will be responsible for delegating for the group. There will also be an opportunity to "fire" any group member that is not pulling their weight and contributing the progression of the project.

Reference no: EM131647825

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