Choose a specific advertising campaign of a product or

Reference no: EM13460629

Select a specific advertising campaign of a product or service to evaluate. Research your selected advertising campaign using the Internet or other sources. Write a 1,050- to 1,400-word paper that evaluates your selected advertising campaign using the TARES test of ethical advertising. Remember, the TARES test asks the following questions:

• Are the ad's claims truthful?

• Is the claim an authentic one?

• Does the ad treat the recipient with respect?

• Is there equality of status or importance between the sender and the receiver? Answer the following questions in your paper:

• Who is the intended audience for this product?

• What needs does the product or service propose to fulfill?

• What are the positive aspects of the advertising campaign?

• What are the negative aspects of the advertising campaign?

• In what ways is the advertising ethical or unethical?

• Does the campaign meet the TARES test? Cite at least two references. Format your paper consistent with APA guidelines.

Reference no: EM13460629

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