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• Choose a global business form the following :
- Milk industry (in Australia and New Zealand) - Car industry (especially Peugeot in China)- On line retailing especially Alibaba vs Amazon- Container shipping - Maersk)- Woolworths and Coles operating overseas markets - Organic food company trying to expand in international market- Health and fitness company - Any small to medium size company in Australia which is trying to expand
Note: You need to discuss your choice with your lecturer before you start your assignment.
• Discussion on theory maximum 20%
• This assignment is in report form with the following headings:- Executive summary- Apply "AAA" framework which includes Adaptation, Aggregation and Arbitrage - Porters 3 generic strategies (cost leadership, differentiation, focus and Hybrid) - Diversification and Integration- Competitive advantage - Absolute advantage- Your comments or any recommendations
• References Harvard style • Every member needs to bring at least 2 articles which the group would use and add that articles with your report with reference page. There is no need to submit the articles on BB. • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. • To do well groups need to do a quality research and apply the above concepts from the subject.
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