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Choose a brand extension use the models presented in the

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1. Pick a brand extension. Use the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute the equity of a parent brand. If you were the manager of that brand, what would you do differently?

2. Do you think a brand like Xerox will be able to transform its product meaning? What are the arguments for or against?

3. Complete the Retro Marketing Assignment in this week's folder.

Reference no: EM13477202

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