Reference no: EM133153384
The antecedent factors influencing entry mode choices of multinational lodging firms
Jin Lin Zhao and Michael D. Olsen Hospitality Management, Western Carolina University, Cullowhee, NC 28723, USA Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, USA
Int. J. Hospitality Management Vol. 16, No. 1, pp. 79--98, 1997
Pergamon © 1997 Elsevier Science Ltd
Link for article : https://www.sciencedirect.com/science/article/abs/pii/S0278431996000485
Title of the article - The antecedent factors influencing entry mode choices of multinational lodging firms
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