Choices of multinational lodging firms

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The antecedent factors influencing entry mode choices of multinational lodging firms  

Jin Lin Zhao and Michael D. Olsen Hospitality Management, Western Carolina University, Cullowhee, NC 28723, USA Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, VA 24061, USA

Int. J. Hospitality Management Vol. 16, No. 1, pp. 79--98, 1997 
Pergamon © 1997 Elsevier Science Ltd

Link for article : https://www.sciencedirect.com/science/article/abs/pii/S0278431996000485

Title of the article - The antecedent factors influencing entry mode choices of multinational lodging firms 

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Reference no: EM133153384

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