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Read "Case 12: Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?" in your Connect textbook.
What factors contributed to the loss of confidence in the Chipotle brand?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider Chipotle's competitors. How does Chipotle's internal environment compare to the internal environment of one of Chipotle's competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
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If Burrito-King's demand for the potatoes is decreased by 20%, what will be the change in its economic order quantity?
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Focuses comprehensively on a specific intervention or new diagnostic tool for the treatment of diabetes in adults or children.
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Each of these should present either opportunities for or threats to the firms achievement of sustained competitive advantage.
As the CEO of an organization, discuss how you would integrate these findings in your day-to-day functions (staffing, training, motivation and communications).
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