Chinese market at time when demand was very limited

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• GM entered the Chinese market at a time when demand was very limited. Why? What was the strategic rationale?

• Why did GM enter through a joint venture with SAIC? What are the benefits of this approach? What are the potential risks here?

• Why did GM not simply license its technology to SAIC? Why did it not export cars from the United States?

• As of 2013 GM appears to be increasing its strategic commitments to China, building more factories and opening more dealers. Why is the company making these bets? Do you think it is doing the right thing? What are the potential risks here?

Reference no: EM132241367

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Chinese market at time when demand was very limited : GM entered the Chinese market at a time when demand was very limited. Why? What was the strategic rationale?

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