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Chicago market analysis

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Reference no: EM132195163

Sports Marketing (situational Analysis for Associated Bank)

Chicago Market Analysis

Marketplace overview (table of properties, key metrics, insights/trend

Alternative points of entry for the client, brief description of each, pros and cons (opportunities/limitations) of each

Insight on teams and sports fans; analysis of brand fit

Competitive Analysis

Summary of major direct competitors in Chicago; indirect competition

Key competitive advantages and considerations for target market

Industry Analysis

Sponsorship industry trends

Sponsorship trends specific to banking (e.g. activity, pricing, tactics)

Competitor sponsorship activity in Chicago

Reference no: EM132195163

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