Reference no: EM13153902

According to information found on the production analysis page of the Inquirer, Chester sold 1127 units of Cent in the current year. Assuming that Cent maintains a constant market share, all the units of Cent are sold in the Nano market segment and the growth rate remains constant, how many years will it be before Cent will not be able to meet future demand unless the company adds production capacity? Exclude any existing inventory.
3 year(s)
4 year(s)
2 year(s)
1 year(s)

Which description best fits Andrews? For clarity:
- A differentiator competes through good designs, high awareness, and easy accessibility.
- A cost leader competes on price by reducing costs and passing the savings to customers.
- A broad player competes in all parts of the market.
- A niche player competes in selected parts of the market.

Which of these four statements best describes your company's current strategy?
Andrews is a broad differentiator
Andrews is a broad cost leader
Andrews is a niche differentiator
Andrews is a niche cost leader

Chester's Elite product Clack has an awareness of 72%. Chester's Clack product manager for the Elite segment is determined to have more awareness for Clack than Andrews' Elite product Apple. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Clack's existing awareness is lost every year. Assuming that Apple's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Apple product?
3M
2M
Nothing
1M