Cheerios doing to compete successfully in maturity stage

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Reference no: EM131804174

Problem: Explain the concept of product life cycles. All brands and product categories undergo a life cycle with four stages: introduction, growth, maturity, and decline. The rate at which products move through these stages varies dramatically. Marketing managers use the product life cycle concept as an analytical tool to forecast a product's future and devise effective marketing strategies.

Question: What is Cheerios doing to compete successfully in the maturity stage? Go to its Web site to find out.

Reference no: EM131804174

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