Checking accounts in metropolitan region

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Reference no: EM133736022

Question

You are the marketing research manager at Chase bank. Upper management has asked you to assess the demand potential for checking accounts in your metropolitan region. Discuss what sources of primary and secondary data you might consult and what kind of information you would expect to obtain from each source. As you are responding to your peers, discuss any major differences in obtaining data dependent upon your location.

Reference no: EM133736022

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