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You are in charge of creating a viral marketing campaign for a company. Imagine you have access to the entire Twitter social network. Which Twitter users would you target with information about your campaign with the goal of having your message spread as widely as possible? Give specific social network statistics you would look for in target users and, based on the material covered in this chapter, explain your choices.
How do moral obligations apply to business organizations? Can companies be held accountable for what they do, or are the individuals who make up the company the ones we must hold accountable? Discuss the major arguments concerning corporate responsib..
Assumed you are planning to open an ice cream shop on campus. There are currently no ice cream shops within three miles of the campus. you are deciding between leasing space in the student center or opening a standalone shop on the outskirts of campu..
A project manager (PM) should focus on actively managing stakeholders’ expectations. This includes addressing concerns that have not yet become issues and clarifying issues that have been identified. In order to be successful at these tasks, the PM n..
In an organization, which of the following strategies can be employed to prevent unionization? In the United States, why do laws prohibit police officers and firefighters from conducting strikes? Which of the following can be considered as a union se..
This Discussion will assess your understanding of the benefits and risks of electronic commerce over the Internet. Using the library and the Internet, locate and briefly summarize a cybercrime case. Discuss the internal controls you would recommend t..
Besides focusing on higher technology segments, select which group of characteristics would be most commonly used by a niche differentiation strategy. How does the Balanced Scorecard measure how effectively your company is working its assets? What..
Although no single approach can guarantee success in marketing and advertising, STP marketing should always be considered when consumers in a category have heterogeneous wants and needs. Think about a product that you have used in the past week and e..
Describe an integrated solid waste management plan for reducing waste at its source. How have these strategies contributed to the growth in recycling/recovery during the last 20 years?
An innovative restaurateur owns and operates a dozen "Ultimate Low-Carb" restaurants in northern Arkansas. His signature item is a cheese-encrusted beef medallion wrapped in lettuce.
Between the following two firms which one is more likely to be successful in exploiting it's sources of sustained competitive advantage in its home market than in a highly competitive non-domestic market: (a) A firm from a less competitive home count..
What are the most serious problems with Basel 2? What are the most significant regulatory improvements of Basel 3? Which provisions do you believe are most important? Which ones are least important? Explain with examples.
What are three specific ways in which computer-aided design (CAD) benefits the design engineer? (operations Management).
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