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What distinguishes Hello Kitty from other characters and dolls in its early years? What can be done to maintain Hello Kitty's distinctiveness as well as consumer attitude in the years to come?
Which factors are most important in establishing an advertising budget and how that impacts the selection of the right print media
Explain what you understand creativity to be.- Discuss the idea that creativity can be planned and managed, using examples to illustrate.
What marketing research techniques could Dunkin' Donuts use to learn about when people want to eat and what bakery items they prefer?
Why is the recruitment stage crucial to the qualitative research and what are some examples of poorly recruited groups vs excellently recruited focus groups?
Explain Examples of companies that have used internet technologies to gain clear advantages over competition
Assume that average annual per-square-foot sales for specialty retail are approximately $400 per square foot. How does this compare to Snap-on's revenue generation per square foot? Why do you think there is such a difference?
What characterizes people committed enough to favorite brands to resist other brands when they are on sale? What are the marketing implications of this?
Explain the advantages of exporting as a mode of entry into a new market, Why is licensing an easy way to enter a new market
Using your chosen company's domestic environment identify its economic environment and compare and contrast it using Rostow and Galbraith (see lesson plan and resources)
Advice for giving effective online presentations. Read the list and determine what would be the hardest to adhere to or control. What would be the easiest? Why is this so? Provide a practical real world example
What is the market share for the organization that they represent, Who is the dominant player in the marketplace
Write a paper that explains how the supply chain differs on a B2C site compared to a B2B site. Give specifics by linking theory to related examples of websites.
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