Characterize the shift in innovation strategy at st

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Sriram Telecom (ST) has a tradition of creating and commercializing innovation that it has perfected through the years. The company currently employs 29,500 researchers in 50 locations across Timbaktu. The majority of STs R&D activity has till now been conducted by its business units and divisions. However, STs top management thinks that the technology in the telecom industry has stagnated. In order to facilitate the next breakthrough innovation in the industry, it has collaborated with other smaller industry players under the aegis of Timbaktu Telecom Association (TTA) to organize several idea generation contests and knowledge sharing sessions.How would you characterize the shift in innovation strategy at ST? What are the challenges associated with this innovation strategy? How can ST overcome these challenges?

Reference no: EM132824343

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