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CELL PHONES DISPLACE MOBILE PHONE SATELLITE NETWORKS21 Motorola's Iridium, a go-anywhere mobile phone system that beamed signals down from 66 satellites, was called "the eighth wonder of the world" by Motorola CEO Chris Galvin. However, at $1,500 for a handset the size of a brick, consumers balked, and few business customers needed the security and reliability offered in remote corners of the globe like Katmandu or Tibet. As a result, Motorola's 25 percent market share in cell phones declined steadily to 13 percent in 2001, and Motorola stock fell 16 percent from 1997-2001, during a period when the S&P 500 was up 76 percent.
Questions
1. Characterize the product space for mobile phones when Iridium began.
2. What trends did Nokia pursue as it designed mobile phone products in the late 1990s? (Refer to the Managerial Challenge at the beginning of this chapter.)
3. What might a more proactive Motorola have done differently had it correctly perceived the steps its rival Nokia would take?
4. Smart phones from Apple and RIM today have imposed upon Nokia competitive pressure once associated with Motorola. What would you advise Nokia to do in light of the success of the iPhone with all its thousands of applications from independent software providers?
Compare to units, A and B. A has a new cost of $42,000, at life expectancy of 14 years, a salvage value of $4,000, and an annual operating cost of $3,000. B has a new cost of $21,000, a life expectancy of 7 years, a salvage value of $2,000.
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Assume that the firm's marginal cost is given by MC = 0.2q + 3. What is the level of output q that maximizes profit? b) Assume the total cost is given by TC = 0.1q^2 + 3q + 10. Calculate the firm's profit. c) Graph these results and label firm's s..
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The price elasticity of demand for heroin is .27. Suppose that half of the existing heroin users support their habits with property crime. Further, the loss from property crimes committed by heroin users equals half of the total spending (total r..
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which way do we shift the demand curve? Why?
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How would your answer to part (a) change if the waste reduces the profits for the fishing industry by $40,000? (Assume, as before, that the firm could eliminate the waste at a cost of $60,000 per year.)
the cost of equipment replacement is 150000 every 6 years, beginning 6 years from now. How much money is required in the trust fund now to build the engineering laboratory and maintain its perpetual operation and equipment replacement
Discuss the causes of the Great Depression in terms of what you know about the economy today. Do you think another Great Depression is possible?
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